We all know Jumboking as the best burger franchise in India. But, how many of us know their business growth story? Today, we are going to read about the success story of Jumboking in this business growth case study.
“You can go to a gym and get a membership, but you need to do the reps yourself.” – Dheeraj Gupta.
This wasn’t just a motivational quote for Dheeraj Gupta, the man behind Jumboking, but a wake-up call.
Sixteen years ago, Jumboking entered the market as the first Indian brand to elevate the humble burger to a fast-food phenomenon. By 2016, it had grown into India’s 3rd largest burger chain, with 54 stores pan-India.
Dheeraj had built something extraordinary.
But he wasn’t satisfied. Growth was happening—but not at the scale he envisioned.
Jumboking seemed to have reached a growth plateau. Year after year, Dheeraj hoped external circumstances would change and catapult the business to the next level.
Except, nothing changed.
That nagging feeling of stagnation became impossible to ignore.
“This couldn’t be it,” he thought.
Dheeraj believed in learning and growth, but for the first time, he realized he didn’t have all the answers.
For years, Jumboking thrived on momentum. Their product was loved, their revenue steady, and their reputation solid.
Success came so easily that it blinded them to cracks forming beneath the surface.
What were those cracks?
Team members weren’t staying, leaving gaps that slowed operations. Team building was a major challenge.
While Jumboking had ambitious business goals, its team’s growth wasn’t part of the plan.
Employees were often placed in positions that didn’t align with their skills, leading to inefficiencies and dissatisfaction.
Dheeraj didn’t realize the importance of focusing on the team as the foundation of growth.
The truth hit him hard: “We were happy with our results because we never had to struggle for them”.
But that wasn’t enough anymore. He wanted more—not just for the business but for himself and his people.
When Dheeraj joined Quantum Leap’s MBA Program, it was more than just a decision to learn—it was a commitment to reinvent Jumboking.
Led by Rajiv Talreja and his team of business coaches, the program introduced him to something he had never truly considered before…
Setting aspirational goals for his team, not just his business.
Even with a conventional MBA under his belt, this program exposed blind spots he never knew existed. It wasn’t external factors holding Jumboking back—it was internal issues:
For Dheeraj, the biggest revelation was this!
To grow the business, he had to grow his team first.
Credits: proficorn.co.in
Armed with new insights, Dheeraj wasted no time implementing changes at Jumboking. These weren’t just tweaks—they were transformative shifts.
Instead of assigning roles out of convenience, Jumboking began evaluating employees’ skills and strengths to place them in the right positions. They focused more on business skills development.
When the employees are given business skills development, business development and business management become easier.
The company started investing in their employees, offering training and creating clear pathways for growth. The message was clear: if you grow, the company grows.
Dheeraj started giving more importance to team building.
They made culture the heart of the business, fostering collaboration, trust, and mutual respect. Every decision—from hiring to operations—was now grounded in Jumboking’s core values.
These shifts didn’t just improve internal dynamics—they reignited Dheeraj’s vision for the company. This became one of the strongest business growth strategies.
The results were nothing short of extraordinary.
While many businesses struggled to survive the initial COVID-19 years, Jumboking thrived because of the business growth strategy and Dheeraj’s leadership.
Dheeraj’s belief in learning, humility, and a growth mindset took Jumboking to new heights, proving that even successful businesses need to evolve constantly.
Dheeraj’s journey offers a roadmap for any entrepreneur, MSME business owner, or leader:
Dheeraj puts it best: “Be humble, surrender to learning. Clarity of where you’re headed can only be told by someone who knows the vision from the top down.”
Business coaching doesn’t just fix problems—it empowers you to unlock your potential and achieve exponential growth.
Whether you’re an MSME owner or an established entrepreneur, coaching provides the tools, strategies, and mindset you need to scale like never before.
Want to experience the transformation Jumboking did? Take your business to the next level.
This business growth case study of Jumboking proves that the right guidance, combined with a relentless growth mindset, can turn challenges into opportunities.
What’s your next big leap?
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