Inclusive marketing means creating marketing that is accessible & usable for everyone, including people with disabilities.
Simply put, inclusive marketing ensures no customer is left out due to physical, sensory, or communication barriers.
For businesses, this includes accessible packaging, clear communication & tools such as Braille brochures and Braille on packaging.
Inclusive marketing is important in 2026 because customers expect brands to be accessible, ethical, and socially responsible.
It helps MSMEs to…
Braille is a tactile writing system that is used by people who are visually challenged to read through touch…
In packaging & brochures, Braille:
A Braille brochure or Braille on packaging ensures that information is not limited to visual content.
| Marketing Goal | How Braille Helps |
| Accessibility | Allows visually impaired customers to read product information independently |
| Customer Dignity | Removes the need to ask others for help |
| Trust & Credibility | Shows the brand genuinely cares about all users |
| Brand Reputation | Positions the business as ethical and responsible |
| Wider Reach | Includes customers often excluded from visual-only packaging |
Here are real, well-known brands that have used Braille in packaging or communication as part of inclusive marketing.
This brand has introduced Braille on packaging for select personal care and FMCG products across markets…
Braille helps visually impaired customers identify products independently, especially in daily-use categories like soap and shampoo.
Nestlé has added Braille labels on product packaging in several countries, especially for nutrition and baby food products.
Clear identification improves safety and confidence for visually impaired consumers.
L’Oréal includes Braille on cosmetic packaging, allowing users to identify products like lipstick shades and creams.
Beauty products are highly visual. Braille restores choice & independence…
Cadbury introduced Braille on chocolate packaging in India to make product names accessible to the visually impaired. It showed how even impulse-buy products can be made inclusive at scale.
P&G has implemented Braille on packaging across personal care & hygiene products in multiple markets.
Because accessibility is built into everyday products, not treated as a special add-on.
| What MSME Owners Can Learn from These Examples? – Braille is used on functional packaging, not only brochures. – Inclusion is built into core products, not limited to campaigns. – Even simple Braille text (product name) makes a big difference. |
You don’t need to redesign everything at once.
Use this step-by-step template to get started with Braille for inclusive marketing…
Start small. Choose one:
For first-time use, include,
Low-cost options include:
This avoids expensive redesigns…
Look for local Braille printing services, NGOs or accessibility organisations, & government-recognised Braille vendors…
They often guide layout and compliance.
Before scaling, get feedback from visually impaired users, check readability & placement & improve before wider rollout.
Google’s All-In Inclusive Marketing Guidelines insists that accessibility must be built into marketing, not added later.
The key focus areas are:
In simple terms, Google encourages brands to ensure everyone can access, understand, and use their products and messages.
Inclusive marketing is a business responsibility & opportunity.
As World Braille Day falls in the month of January, start adding Braille to packaging or brochures.
It is a simple step that creates real impact, especially for visually impaired customers who are often overlooked…
For MSMEs, it is everything about intent, accessibility, and thoughtful design.
As we move into 2026, brands that design for everyone will build deeper trust, wider reach, & long-term relevance…
For more practical insights on inclusive and future-ready business practices, visit our blog page!
No. Inclusive marketing is especially effective for MSMEs because small changes like accessible packaging or clear communication can create strong trust & loyalty.
It is not mandatory for all products in India, but it is encouraged under accessibility and disability inclusion frameworks, especially for essential goods.
A lot of visually impaired people globally rely on Braille/tactile cues. Many more benefit indirectly through improved product clarity and safety.
No. Using Braille stickers, labels, & limited embossing keeps costs low, making it affordable even for small businesses.
Yes. Digital businesses can use accessible content, screen-reader-friendly design, audio descriptions, and inclusive language as part of inclusive marketing.
No! Diversity marketing focuses on representation, while inclusive marketing focuses on accessibility and usability for everyone.
Inclusive marketing improves brand trust, credibility, & emotional connection by showing genuine care for all customers.
Yes. Many customers actively prefer brands that demonstrate ethical values, accessibility, & social responsibility.
The biggest mistake is treating inclusion as a one-time campaign instead of integrating it into everyday products, packaging, and communication.
None can destroy iron, but its own rust can! Likewise, none can destroy a person, but their own mindset can.
Former chairperson of the Tata Group
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