Recently, marketing trends, especially those driven by AI, have been dominating each digital platform. Just look at the sudden rise of Ghibli Art, for example.
At the same time, people’s attention spans are shrinking rapidly. Soon, it might hit just one second…or maybe we’ve already reached that point!
And if you’re still putting out those old-school videos like “this product has this and that,” then you’re way behind the trend curve.
To keep people hooked to your brand, you’ve got to stay updated with recent trends in marketing. I’m here to help you do just that. Keep reading..
Ultimately, business success in 2025 hinges on adopting these marketing trends, but why? Read the below
In a survey, it is mentioned that 75% of marketers say AI gives them a competitive advantage. AI in marketing is when you use artificial intelligence tools to streamline a marketer’s duties. With AI, you can:
You must have seen many brands becoming content creators themselves, even when they collaborate with influencers.
For instance, check out Red Bull’s Instagram page. They create engaging storytelling content that helps them connect more genuinely with their audience. This builds a strong community and earns the loyalty of their consumers.
Customers feel that the brand cares about them and sees them as thought leaders in the industry. It allows brands to develop strong connections with their audiences, and as a brand, they will differentiate themselves from competitors in the market..
In a 2025 survey, AI-powered audience segmentation led to a 26% improvement in ad targeting and a 32% increase in conversion rates.
A 2022 survey by McKinsey reported that companies implementing AI in their ad campaigns saw an average 76% increase in ROI compared to traditional approaches.
AI-powered ad targeting uses advanced algorithms to analyse user data and behaviour, allowing your marketing team to set up personalised ads.
Reaching the desired audience through effective advertising automatically leads to better engagement and high conversion rates.. With AI-powered targeting, business owners can make more strategic and data-informed decisions.
In 2024, HubSpot said 82% of their survey respondents said they would buy directly from social media apps rather than a brand’s website. Consumers have developed the habit of searching for their needs on social media, which is why these platforms have become key players in driving organic traffic to websites.
For SEO rankings on social media, likes, shares, and comments play an important role.
Content created using SEO strategies, current social media trends, and user behaviour insights can lead to higher user interaction and improved search engine performance on social platforms.
A marketing study found that 8 out of 10 consumers trust recommendations from other users over any brand recommending it.
Personal branding is playing an important role in business strategy and building trust with consumers. You must have seen many CEOs, CMOs, and entrepreneurs building their personal brand parallel to their company brand. Why? Because people want to connect with a brand on a personal level.
For instance, Aman Gupta from boAt, many consumers know boAt because of Aman Gupta, not just the product itself.
It has been shown that companies with strong personal brands experience over 50% higher customer retention.
Personal branding builds trust, increases networking opportunities, and differentiates you in a crowded market.
But make sure you’re connecting with your consumers based on your core values, real story, and consistent engagement.
As per HubSpot, 79% of customer support specialists use AI automation in their strategy, and 7 out of 10 customer service companies say AI helps them connect better and more consistently with customers, even if they have millions of them.
AI customer support is important for improving the customer experience. You can use AI for 24/7 customer assistance.
AI can easily handle common and repetitive inquiries, allowing human resources to focus more on complex issues and enhancing customer experience.
AI agents and chatbots also help improve efficiency in customer service operations at a low cost while boosting customer engagement through real-time interaction.
In the social media era, SMS marketing is still a popular marketing tactic due to its high open rates and quick customer engagement.
Through SMS marketing, you can communicate directly with customers, as it offers a more personalized customer experience.
In a survey, it was found that 86% of respondents made at least two purchases in the last year. 33% of customers subscribe to SMS due to its personalized message format. Brands can use SMS marketing for promotions, reminders, and customer support.
Focusing on Gen Z and Millennials is important in today’s marketing strategies. In India, Gen Z accounts for 46% of consumer spending, and 60% of Millennials prefer spending on experiences rather than material possessions.
These two generations are the most influential consumers and are shaping trends. To resonate with Gen Z and Millennials, content must reflect their values and interests.
Authenticity and transparency are a must to gain the trust of these generations. You need to provide them with immersive experiences to capture their attention.
Did you know that podcasts have reached over 584.1 million listeners in 2025? You can go with this podcast marketing trend and engage with your target consumers.
Audio podcasts are the most popular ones, since they allow listeners to easily enjoy content on any device, making it convenient for consumers.
In this format, you can experiment with audio articles, immersive experiences, and AI tools that help content creators produce high-quality content. Brands are using this trending marketing tactic to reach out to their audience and build a loyal customer base.
Currently, UGC content is the most trusted and popular video content used on every social media platform, where 90% of consumers make the decision to buy from a brand based on their UGC content (as per the Stackla report). SEMRush says UGC product videos + brand-created content can increase customer engagement by 28%.
UGC increases the trustworthiness of the campaigns you run and encourages customers to share their experiences and stories about the product.
The more UGC content you use in your customer engagement, the higher the conversion rates you’ll see.
It’s easy to look at a list like this and not know where to start. Knowing which ones to implement and in what order is the key to avoiding wasted time and money.
With AI, you get real-time insights into campaign performance and audience behaviour, supporting smarter decision-making, and human-generated content often outperforms
AI-generated content in traffic and engagement due to emotional depth and storytelling.
If you define clear roles for AI (data analysis, drafting) and humans (strategic planning, final editing), then this collaboration between human creativity and AI efficiency in content marketing can lead to superior results, leveraging the strengths of both parties.
The fusion of social commerce and engaging video content is transforming the customer journey. Social commerce is transitioning from niche to mainstream.
Globally, 59% of consumers have purchased via social media.
Shoppable videos enable direct product purchases, enhancing engagement through formats like demos, tutorials, and live shopping.
Approximately 20.5% of the global population uses voice search.
Voice assistants are changing how users access information, often bypassing traditional search results. 76% of voice searches have local intent, with users expecting immediate, concise answers.
Local SEO is crucial, with businesses needing to optimize their Google Business Profile and gather local reviews.
VR reshapes buyer experience into an engaging platform that immerses customers in interactive environments, allowing brands to engage consumers actively rather than passively.
VR experiences yield 46% higher engagement rates and longer interaction times compared to traditional digital formats.
With the average conversion rate of VR campaigns being 17.5%, brands can create 3D environments, apparel and makeup and eyewear try-on experiences, and events like webinars and product launches in order to reassure customers to buy.
The only challenge in this trend is High development and hardware costs, issues with graphics, latency, system integration and Limited consumer ownership of VR headsets restricts audience reach.
To stay updated with these recent trends in marketing, include them in your team’s KRAs. As a business owner, you should also keep an eye on a few things yourself so you can guide your team whenever needed. Below are a few steps you can take to stay up-to-date.
That’s a long to-do list. This constant need to ‘keep up’ is the very definition of the daily chaos that needs one powerful system designed to give you clarity and handle the chaos for you.
Now you have 10 recent trends in marketing to try this year. Don’t rush to implement everything at once. First, check if they are relevant to your business or industry. Are your target audience customers involved in that trend? If yes, give it a shot!
Let me know which one you decide to try and how it turns out. Stay updated on business trends by reading my blogs.
None can destroy iron, but its own rust can! Likewise, none can destroy a person, but their own mindset can.
Former chairperson of the Tata Group
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