Every business owner craves one thing… more sales. But let’s be honest, cracking the sales code isn’t easy.
You might think: “If I just get more customers, sales will shoot up.” But here’s the truth… more customers don’t always mean more revenue.
If you’re pouring effort into marketing but not seeing results at the cash register, you’re not alone.
The real question is, “What actually moves the needle?”
In this blog, we’ll explore practical, proven strategies that actually help you increase sales without burning out your team or budget.
Before going into detail, I’ll explain what sales and sales strategies are in simple terms.
Most people confuse sales with sales strategies.
A sales strategy is not just about “what to sell” but how, to whom, where, and when to sell. It includes everything from identifying the right customers to choosing the right sales channels and communication styles.
Think of it this way…
Sales = Result.
Sales Strategy = Game plan to win.
And in business, just like in sports, you can’t win without a solid strategy.
One sales strategy can’t work for every business.
One sales strategy can’t work for every business, because each business has different customers, price points, and buying journeys.
The best strategy depends on your product, customers, and market. You need a tailored approach that aligns with your industry, audience, and customers’ decisions.
Here are some of the most commonly used sales strategies… Each type has its strengths. You must pick which is relevant to your business and then customise it.
Or better yet, combine a few.
Because being flexible is the real strategy, don’t you agree?
This is when customers come to you.
They might find your blog, Instagram post, or YouTube video and then reach out.
If your content is doing the talking, you’re already using this inbound strategy. This strategy works best for online businesses, service providers, coaches, and educators.
Inbound is incoming. So, outbound, obviously, means you go out to find customers, not wait for them to come to you.
In this strategy, you take the first step through cold calls, emails, LinkedIn messages, or direct pitches.
It works best for B2B businesses, service providers, or high-ticket products where relationships and personalized outreach make a big difference.
In a consultative sales strategy, you focus on solving a problem instead of pushing a product.
You ask questions, understand the customer’s needs, and recommend a solution.
This sales strategy can be used for selling professional services, custom products, and high-value products.
The name describes itself. An online sales strategy includes selling through your website, social media, or marketplaces like Amazon or Flipkart.
This includes optimising your product listings, running ads, or improving your checkout process.
This is the go-to strategy for E-commerce and online businesses.
This type of sales strategy focuses on improving walk-ins, in-store experience, upselling, and display setups for your store.
Brick-and-mortar stores, fashion, food, and lifestyle businesses can benefit from this type of sales strategy.
This is one of the oldest yet effective strategies. It can also be called person-to-person selling.
It often involves demos, pitches, or relationship building.
I bet you have encountered insurance agents, MLM models, or door-to-door product sales.
High-trust products, commission-based models, and local networks often use this strategy.
Channel sales is selling through a partner or distributor. Instead of selling directly, someone else sells your product for a cut.
You get reach, and they earn revenue.
This type of sales is best for Manufacturing, SaaS, and wholesale.
Most business owners try hard to sell more but don’t take the time to plan better to grow business.
And when that happens, they end up…
Without the right sales strategy, it’s like trying to build a house without a blueprint… lots of effort, minimal result.
These strategies will help you plan your selling and help you understand how to increase your sales.
It’s easier to sell to existing customers who already trust you than to find someone new, right? Instead of constantly chasing new leads, reach out to your current customers.
Offer upgrades, bundles, loyalty programs, or exclusive deals. A happy customer is your fastest route to more sales.
And if they are satisfied with your product or service, they will become your own advocate and bring in new customers.
It’s like your regular salon upselling a facial treatment to you.
“Offer valid till midnight.” You’ve seen this everywhere, and it works.
People tend to delay decisions. Adding urgency helps them act now. Limited-time offers, limited-stock alerts, or early-bird prices create that little push.
One thing I would like to recommend is… Don’t fake it. Customers can quickly identify false urgency.
I will tell you Amazon’s secret weapon. “Customers also bought…” You have seen this, right?
Encourage customers to buy a better version of the same product (upsell) or buy a related product (cross-sell).
Train your team to recommend add-ons at the right time.
Selling a laptop bag with a laptop purchase is the best way to explain this upsell and cross-selling.
People always buy what other people trust.
Add testimonials, ratings, user reviews, and case studies across your website, store, and social pages.
If you’re small, start with WhatsApp screenshots and happy customer photos as your testimonials. Show real people, not stock photos because authenticity wins.
Generic = ignored.
Use names in emails. Refer to previous purchases. Suggest what’s relevant to each customer. Even on a small scale, this makes customers feel seen and valued.
You can try using CRM software or even a simple Excel tracker with customer preferences.
Educate first. Sell second.
Give a free checklist, a sample, a tutorial, or a demo. When you offer genuine value upfront, customers trust you more and buying becomes a no-brainer.
When you scroll through any fitness page, most of the fitness coaches give a free 7-day diet plan before offering paid programs.
This is what I’m talking about.
Most sales don’t happen on the first call or message.
Follow-ups are where deals are closed. Create a non-pushy follow-up system. It can be email reminders, call backs, or retargeted ads.
Stay in touch without being annoying.
Did you know?
80% of sales require 5 follow-ups.
Don’t expect your team to perform with outdated scripts.
Train them on new objections, product knowledge, soft skills, and ensure their sales skills. Role-play scenarios, run mock pitches, and encourage peer learning.
Use best-performing call records as a training material, which covers sales negotiation, objection handling, rapport building etc.
as a training material, which covers sales negotiation, objection handling, rapport building etc.
People don’t buy a product. They buy a result.
Talk less about “what it has” and more about “what it does.” How does it solve a pain point? How does it improve life or work?
I’ll explain in a simple way for you.
Don’t say, “Noise-cancellation earbuds.”
Instead, say, “Block out distractions and stay focused.”
Too many steps will result in lost sales.
Whether online or offline, make the process fast and easy. Fewer clicks. Clear instructions. Easy payment options. Reduce friction at every stage.
Simply put… Can a 12-year-old make a purchase from your site? If not, simplify.
Bundling increases average order value.
Instead of selling one item, create smart combos. A “starter kit,” “festival package,” or “essentials box” can make customers feel they’re getting more for less.
Most of the time, skincare brands offer cleanser + toner + sunscreen at a special price.
Sales don’t end after payment.
Deliver fast. Follow up post-sale. Handle complaints gracefully. Offer easy returns. A smooth experience makes customers come back and recommend you.
Every satisfied customer is a walking sales machine.
Happy customers are your best salespeople.
Encourage your customers to refer friends in exchange for a reward. It can be discounts, freebies, or points. You get new customers, and they get a little something too.
For example… “Refer a friend and both get ₹200 off.”
I will give you a disclaimer before you go and implement all these 13 strategies.
“You don’t need to do all 13 at once.”
Pick just two or three that you think are relevant for your business. Implement them, track your results and tweak them as you go.
But how do you know which two or three strategies will give you the best results? The goal isn’t to do everything, but to do what works.
Now, you might have already picked the strategies for your business.
Start building the strategy with these 5 steps…
There is a simple way to break down what really drives sales in any business.
| Sales = Number of Leads × Conversion Rate × Average Order Value |
What does each term mean…
Here is an example for you to show how you can calculate:
Let’s say you get 50 leads per month, convert 10%, and your average order value is ₹1,000.
Your sales = 50 × 10% × ₹1,000 = ₹5,000/month.
Let’s say…
New sales = 100 × 15% × ₹1,200 = ₹18,000/month.
You can see the difference with just small, focused changes…
Small businesses don’t need big budgets to increase sales. They need strategies and actions.
Start by understanding your best customers and focusing on what they truly want.
Improve your product, service, or delivery based on their feedback.
Also, building trust is really important. Gain your customer’s trust through any of the suitable strategies mentioned above in this blog.
Even one good customer experience can bring you five more.
Keep it simple, consistent, and customer-first.
Sales don’t grow by chance. It grows by choice and strategy.
Pick one idea from this blog and start today. Small steps, big wins!
A list of strategies is a great start, but true growth comes from a clear ‘how.’ The next step is getting the right support and structure to turn those plans into profit.
None can destroy iron, but its own rust can! Likewise, none can destroy a person, but their own mindset can.
Former chairperson of the Tata Group
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